Monthly Archives: March 2011

Marketing, Writing, and the Daily Grind

As of late, marketing continues with Torn Hearts. The recent bankruptcy filing of Barnes and Noble have put a slight damper on book signings. Which means the marketing department and myself are looking into more niche events. These are the locally owned and/or family operated businesses that want to encourage and promote other local businesses and entrepreneurs. It is my hope to have several of these events scheduled before Mother’s Day since I feel strongly that Torn Hearts would make a great gift.

Although, it may sound exciting to say a book signing is at large chain retailer, I find myself excited about the more intimate setting of a local establishment. Those are the ones I have truly enjoyed, like the one at Oasis Christian Bookstore near my hometown.

It had been a LONG time since I had gone back home. I was unsure of what to expect, and I must say the welcome I received took me by surprise. I was able to reconnect with some dear friends over greasy sandwiches at my favorite dive. My sisters and I even spent the late afternoon and evening together laughing. Not one single downer the whole day! As I get older, it is those rare days I crave. We would all do well to count ourselves lucky when those days come and make a mental note to remember as much as we can about the day.

Okay, moving to another subject before I start to cry… Writing is coming along smoothly. Some days are more productive than others, but I keep plugging away. I have a working title, A Fish Out of Water, but I’m thinking of changing it to, She Loves Me, She Loves Me Not. If you like the sound of one over the other leave me a comment. I love feedback!

On another note, Jamy and her family are still recovering and I hope to have more news for you soon about the progression of their adoption and how sales from Torn Hearts are helping with that wonderful endeavor.


Posted by on March 29, 2011 in Uncategorized


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Torn Hearts Update

Sometimes life throws curve balls that we just simply do not see coming. Jamy and Jim had a recent tragedy in their family. With this in mind we are taking a step back from running full throttle on fund-raising. I will let you know more soon as to how we are going to progress with the adoption fund-raising. Please keep their family in your prayers. I know I am being vague, but that is only to protect their privacy. I am sure you understand. Thanks.

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Posted by on March 21, 2011 in Uncategorized


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Torn Hearts and Adoption Fundraiser

I will be posting more information soon, but wanted to get the word out quickly so you can help pass the news around and consider the opportunity to help.  With Mother’s Day approaching it is also a great gift-giving opportunity.

A dear friend of mine, Jamy Sullivan and her husband, Jim are going to adopt a little boy from Uganda. They have put a great deal of thought into this for several years and have decided to move forward with the adoption process. Jamy and Jim have two children and are considering it a blessing to add a third child to their family.

I have offered to help them by way of donating the profits from sales from my book  Torn Hearts. I did not choose to do this lightly, but rather took the time to pray about it. In the end, I just couldn’t imagine how helping them help a child could be a mistake. Jamy is one of those rare people you meet that is positive, loving, and truly takes the opportunities she has to leave others feeling better about themselves. It is an honor to be able to be a part of this fundraiser and I hope you will take the opportunity to help and be a part of it as well.

The basics of what we are planning is to give people the chance to order autographed and personalized copies of Torn Hearts directly from me. By doing this we can generate a greater margin of profits for donation. We are still ironing out some of the details for book signings, but I wanted to give those who read my blog a chance to be a part of this.

I am SO excited about this! My mind keeps jumping back to the thought of a little boy, lost, alone, crying, hungry, and unloved, to the same little boy in the arms of Jamy and Jim, and playing with his new sister and brother. In their home he will no longer be lost, or alone. His tears will be from laughter and his belly will be fed. But most of all– he will be loved.

If you want to learn more about Jamy, she has a website with a blog on it.

If you are interested in being a part of this endeavor, you can email me at  I would be thrilled to hear from you!

I think using Torn Hearts is a fitting way to help with their adoption. It uses a book about love, devotion, and overcoming heartbreak to help a family bring a little boys into their home and experience the same emotions and commitment. If you would like to read more about Torn Hearts, please go to my website, or my Facebook page, search for CaSondra Poulsen, writer. But please do not order through the website; I will not be able to track those sales for donation purposes.

I will keep you all posted on the events as they develop, including where Jamy and Jim are in the adoption process. This is the beginning of an exciting and wonderful journey. I am thrilled to have you join us!


Posted by on March 8, 2011 in Uncategorized


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